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Who Owns PGA Superstore? It’s Not Who You Think
You asked, and the answer might surprise you. Many people assume a store with “PGA TOUR” in its name is owned by the golf organization itself, but that’s one of the biggest misconceptions in the golf retail world. The real story involves a legendary business mogul, a struggling chain of stores, and a vision for a new kind of retail experience.
PGA TOUR Superstore is owned by Arthur M. Blank, the co-founder of The Home Depot, through his private investment company, AMB Group, LLC. This acquisition in 2010 transformed the company from a small, 10-store operation into the dominant force in golf retail it is today.
This definitive guide unpacks the complete ownership story behind one of golf’s biggest retail successes. Leveraging extensive analysis of company reports and business journals, we’ll clarify the relationship with the PGA TOUR, profile the visionary owner behind the brand, and explore the “experiential retail” strategy that fueled its explosive growth.
Key Facts
- Billionaire Ownership: The PGA TOUR Superstore is owned by Arthur M. Blank, the renowned co-founder of The Home Depot and owner of the Atlanta Falcons, as confirmed by numerous sources including Forbes and Sports Business Journal.
- Transformative Acquisition: Blank acquired a struggling 10-store operation in 2010 and ignited a period of massive growth.
- Explosive Expansion: The company is on track to operate 77 stores by August
2025, with strategic plans to surpass 100 locations in the near future.- Experiential Model: The store’s success is heavily attributed to its “experiential retail” model, featuring in-store simulators and practice greens, a strategy highlighted by Intalytics as a key market differentiator.
- New Leadership for Growth: As of September 2,
2025, Troy Rice, a former executive at The Home Depot and Total Wine & More, took over as CEO to lead the next phase of expansion.
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Who Owns PGA TOUR Superstore? The Definitive Answer
You came here for a straight answer, and here it is: PGA TOUR Superstore is owned by Arthur M. Blank, the co-founder of The Home Depot, through his company AMB Group, LLC. This ownership structure places the retail giant firmly within the Blank Family of Businesses, alongside other major brands like the NFL’s Atlanta Falcons and the MLS’s Atlanta United.
The connection isn’t a recent development. As reported by Sports Business Journal and Forbes, Blank acquired the company back in 2010. At the time, it was a relatively small and struggling chain. However, applying the same principles of scale, customer service, and market dominance that made The Home Depot a household name, Blank and his team began a remarkable transformation. The store is not just another retail outlet; it’s a core asset in a diverse portfolio of sports, entertainment, and philanthropic ventures owned by one of America’s most respected entrepreneurs.
Clarifying the Confusion: Is the PGA TOUR Superstore Owned by the PGA TOUR?
This is the most common point of confusion, and the answer is a clear no. The PGA TOUR does not own the PGA TOUR Superstore. The relationship is a strategic licensing partnership, not one of ownership.
So why the similar name? It’s all about a strategic partnership. The store, which legally operates as Golf & Tennis Pro Shop, Inc., has a special agreement that makes it a highly visible and integrated partner of the tour.
The PGA TOUR Superstore is the PGA TOUR’s exclusive off-course retail partner.
This exclusive deal is a win-win. The PGA TOUR gets a massive, dedicated retail footprint that promotes its brand and sells its merchandise to millions of golfers. In return, the PGA TOUR Superstore gets to use the powerful and authoritative PGA TOUR name, instantly giving it credibility and a significant advantage in the marketplace. This distinction is crucial: Arthur Blank’s AMB Group is the owner, while the PGA TOUR is a key strategic partner that licenses its brand to the stores.
The Visionary Owner: Who is Arthur M. Blank?
To understand the success of the PGA TOUR Superstore, you have to understand the man who owns it. Arthur M. Blank is a renowned business leader, best known as the co-founder of The Home Depot and owner of the NFL’s Atlanta Falcons and MLS’s Atlanta United. His career is a masterclass in building customer-centric brands and large-scale enterprises.
Quick Fact: Did you know? The same visionary leadership behind The Home Depot’s success is what transformed the PGA TOUR Superstore. Blank’s philosophy is rooted in creating overwhelming value and a superior experience for the customer, a principle that is evident in every Superstore location.
His major ventures, all part of the Blank Family of Businesses under the AMB Group, LLC holding company, include:
* The Home Depot: Co-founded in 1978, revolutionizing the home improvement industry.
* Atlanta Falcons: The NFL franchise he has owned since 2002.
* Atlanta United: The highly successful MLS team he launched in 2014.
* PGA TOUR Superstore: Acquired in 2010 to dominate the golf retail space.
* Arthur M. Blank Family Foundation: A major philanthropic organization.
This background in both massive retail operations (The Home Depot) and professional sports ownership (Falcons, United) provided the perfect blend of experience to acquire a small golf retailer and turn it into a national powerhouse. His proven track record lends immense credibility and financial stability to the PGA TOUR Superstore brand.
From Struggling Chain to Retail Giant: The Acquisition and Growth Story
The PGA TOUR Superstore of today bears little resemblance to the company Arthur Blank purchased. In 2010, Arthur Blank acquired a struggling 10-store operation and transformed it into a retail powerhouse by focusing on an experiential model with in-store simulators, putting greens, and expert services.
The transformation under Blank’s ownership and the long-tenured leadership of former CEO Dick Sullivan has been nothing short of spectacular. The growth trajectory speaks for itself:
- 2010: The Acquisition. Arthur Blank acquires a 10-store chain and installs his trusted associate, Dick Sullivan, to lead the company.
- 2010 –
2025: Aggressive Expansion. The company begins a period of rapid, strategic growth, expanding its footprint across the United States into new markets like Detroit, Kansas City, and Nashville. 2025: A Retail Powerhouse. As of the latest announcements, the company is set to reach 77 stores by August2025, covering 28 states.- The Future: 100+ Locations. The company has publicly stated its plans to exceed 100 locations within the next few years, signaling its continued confidence and market dominance.
Pro Tip: “The secret to their success wasn’t just selling clubs; it was creating a golfer’s paradise. This is known as ‘experiential retail’.” This strategy, focusing on the in-store experience rather than just the transaction, became the company’s core competitive advantage and the engine of its growth.
What is “Experiential Retail”?
Experiential retail is a strategy focused on creating engaging, hands-on customer experiences, such as in-store swing simulators, practice putting greens, and personalized club fittings. Instead of simply putting products on shelves, PGA TOUR Superstore turned its locations into destinations for golfers.
This model, which analysis from Intalytics identifies as a key reason for their success, allows customers to interact with products in a meaningful way before they buy. Key elements of this strategy include:
* State-of-the-art swing simulators and hitting bays for testing new clubs.
* Expansive putting greens for trying out different putters.
* Professional, in-house club fitting services to customize equipment.
* On-site club repair and regripping services.
By offering these services, the company doesn’t just sell golf equipment; it sells a better golf game. It builds a relationship with the customer, establishes itself as an authority, and creates a powerful reason for golfers to visit a physical store instead of simply buying online.
The Future of PGA TOUR Superstore: New Leadership and Strategic Partnerships
Updated for 2025, the company is not resting on its laurels. It’s positioning itself for the next chapter of growth with new leadership and exciting new ventures. As of July 2025, Troy Rice was named the new CEO to lead future expansion, which includes a strategic retail partnership with TGL, the new tech-infused golf league from Tiger Woods and Rory McIlroy.
With a new CEO from The Home Depot family and a partnership with the new TGL golf league, what’s next for the retail giant? The leadership transition, effective September 2, 2025, was a major strategic move.
| Role | Name | Status |
|---|---|---|
| New CEO | Troy Rice | Effective Sept. 2025 |
| Executive Chairman | Dick Sullivan | Formerly CEO |
Troy Rice is no stranger to the Blank business philosophy. As noted in official company announcements on sources like LinkedIn and the PGA TOUR’s website, he spent 16 years at The Home Depot, rising through the ranks. His extensive experience in big-box retail at companies like Total Wine & More makes him the ideal choice to spearhead the company’s push past the 100-store mark.
Furthermore, the partnership with TGL presented by SoFi positions the Superstore at the forefront of golf’s evolution. As the official in-store retailer for TGL, the company will be the go-to destination for merchandise related to this highly anticipated new league, ensuring it remains relevant to the next generation of golf fans.
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FAQs About PGA TOUR Superstore Ownership
Does Arthur Blank own the PGA Superstore?
Yes, Arthur M. Blank is the owner of PGA TOUR Superstore. He acquired the company in 2010 through his investment group, AMB Group, LLC. It is a key part of the Blank Family of Businesses, which also includes the Atlanta Falcons and Atlanta United.
Does Home Depot own PGA Superstore?
No, The Home Depot does not own PGA TOUR Superstore. The connection is that the Superstore’s owner, Arthur M. Blank, was the co-founder of The Home Depot. The two companies are separate entities, but the Superstore benefits from the retail expertise and business philosophy that made The Home Depot a global success.
Who is the CEO of PGA TOUR Superstore?
As of September 2, 2025, the CEO of PGA TOUR Superstore is Troy Rice. He brings a wealth of experience from other major retailers, including a 16-year tenure at The Home Depot. He succeeded Dick Sullivan, who successfully led the company’s growth for over a decade and is now the Executive Chairman.
How many PGA Superstores are there?
As of the latest reports, PGA TOUR Superstore is set to have 77 stores by August 2025, with aggressive plans to expand to over 100 locations in the near future. The company is actively entering new markets and states, continuing its rapid nationwide expansion that began in 2010.
Final Summary: The Vision Behind PGA TOUR Superstore
The story of who owns PGA TOUR Superstore is far more interesting than a simple corporate line item. It’s a tale of visionary leadership, strategic branding, and a revolutionary approach to retail. While the PGA TOUR licenses its powerful name, the true ownership and driving force behind the brand is Arthur M. Blank and his team at AMB Group. They took a small, struggling business and, by focusing on an immersive customer experience, transformed it into the undisputed leader in golf retail.
Now you know the full story behind one of golf’s biggest retail success stories.
- Sole Owner: Arthur M. Blank, co-founder of The Home Depot, owns the PGA TOUR Superstore through his private company, AMB Group, LLC.
- Strategic Partnership: The PGA TOUR does not own the stores; it has an exclusive licensing partnership that allows the retailer to use its name.
- Experiential Success: The company’s explosive growth from 10 to over 77 stores was fueled by its “experiential retail” model of in-store simulators, putting greens, and expert services.
- Future Focused: With new CEO Troy Rice and a partnership with the tech-forward TGL golf league, the company is poised for even greater expansion and innovation.
Last update on 2025-08-13 / Affiliate links / Images from Amazon Product Advertising API
