As an Amazon Associate GolferHive.com earns from qualifying purchases.
Who Owns Lazrus Golf? The Real Story Behind The Brand
Have you ever stumbled upon a brand like Lazrus Golf, seen the surprisingly low prices, and immediately thought, “What’s the catch?” You’re not alone. Many golfers wonder who is behind this direct-to-consumer company and how they can offer quality clubs at a fraction of the cost of legacy brands. This guide will definitively answer the question of who owns Lazrus Golf and unpack the entire story behind their disruptive business model.
Lazrus Golf is a family-owned business founded by Colton Draper and is based in Boise, Idaho, USA. The company’s core mission, established in 2017, is to provide high-quality golf equipment directly to consumers, cutting out the expensive middlemen and retail markups that dominate the industry.
Leveraging extensive analysis of the company’s history and business strategy, this guide will unpack the proven approaches and critical insights that explain their success. We will explore everything from their garage-based origins to their sophisticated international shipping solutions. This article will show you exactly how Lazrus Golf built a global brand on the principles of value, quality, and direct customer connection.
Key Facts
- Founder-Led and Family-Owned: Lazrus Golf was founded by Colton Draper and operates as a family-owned business out of Boise, Idaho, reinforcing its American roots.
- Humble Beginnings, Clear Mission: The company started in a home garage in 2017 with one goal: to make quality golf accessible to hobby golfers by offering premium clubs without the high price tags.
- Direct-to-Consumer (DTC) Model: By selling directly to golfers online, Lazrus eliminates retail markups, brand sponsorships, and other costs, passing the savings directly to the customer.
- Global Expansion Through Technology: As highlighted in a Shopify Case Study, Lazrus implemented Shopify Managed Markets in 2023 to streamline international commerce, now successfully shipping to over 50 countries with transparent costs.
- Commitment to Quality and Service: The brand backs its products with a 30-day money-back guarantee and a 1-year warranty, managed by an in-house USA-based team, not a call center.
Contents
show
Who Owns Lazrus Golf? The Definitive Story Behind the Brand
The answer is straightforward: Lazrus Golf is a family-owned business founded by Colton Draper and is based in Boise, Idaho, USA. This core fact, confirmed through the company’s official story and case studies, is the foundation of the entire brand. It’s not a subsidiary of a larger corporation or a faceless entity; it’s a business driven by a founder’s vision. But who is Colton Draper, and how did a family-owned business from Idaho start competing with the biggest names in golf?
The story of Lazrus Golf isn’t just about ownership; it’s about a fundamental shift in how golf equipment can be sold. By rooting the company in a family-owned, direct-to-consumer model, Colton Draper set the stage to challenge the industry’s status quo. This approach allows for a direct line of communication and accountability to the customer, a key element of their brand identity. The entire operation, from design philosophy to customer support, stems from this initial ownership structure.
From a Home Garage to a Global Brand: The Lazrus Golf Origin Story
Every great brand has an origin story, and the tale of who owns Lazrus Golf is no different. The journey began in 2017, not in a fancy corporate headquarters, but in Colton Draper’s home garage. The initial idea was born from a common frustration among hobby golfers: the exorbitant cost of quality equipment. Why should enjoying the game of golf require such a massive financial investment?
This question fueled the company’s founding mission.
The core mission of Lazrus Golf was to provide high-quality, affordable golf clubs for hobby golfers, directly challenging the industry’s traditionally high price tags.
Quick Fact: Lazrus Golf started in a home garage in 2017 with a simple mission: to make quality golf accessible to everyone. This wasn’t about creating cheap, low-quality knockoffs. The goal was to engineer and source premium clubs that could perform on the course but sell them at a price that the average golfer could actually afford. This “for the people” ethos has remained central to the brand’s identity as it has grown from a small garage operation into a company serving golfers all over the world.
The “No Middleman” Advantage: How Lazrus’s Business Model Works
So, how does Lazrus Golf offer premium clubs at such unbeatable pricing? The secret lies in their direct-to-consumer (DTC) business model. By cutting out the multiple layers of distribution and retail that inflate the prices of traditional golf brands, Lazrus passes those savings directly to you, the golfer. Think of it like buying from a farm directly instead of a supermarket—you get premium quality without the retail markup.
This lean operational structure is built on a few key pillars that define the company’s philosophy:
- Premium Quality: Lazrus states their clubs are often made right next to some of the biggest brands in golf. They focus on using high-quality materials and manufacturing processes without passing on the costs of marketing and sponsorships.
- Unbeatable Pricing: By eliminating the middleman, they avoid retail markups, pro sponsorship fees, and expensive advertising campaigns. This is the single biggest factor contributing to their affordable prices.
- Excellent Customer Service: When you have a question or an issue, you’re not talking to a massive, outsourced call center. Lazrus prides itself on its “in-house service with the USA-owned Lazrus team,” ensuring that customers interact with knowledgeable staff who are part of the core company.
- Strong Guarantees: To build trust in their DTC model, they offer a 30-day money-back guarantee and a 1-year warranty on their clubs. This shows confidence in their product and removes the risk for first-time buyers.
This business model is the engine that drives the entire brand. It allows them to answer the question of “are Lazrus golf clubs good” not just with words, but with a combination of quality, price, and service that is difficult for traditional retailers to match.
What Does “Direct-to-Consumer” Mean for You?
The direct-to-consumer model is more than just a business strategy; it translates into tangible benefits for the customer. It fundamentally changes the relationship between the brand and the buyer, removing barriers and costs. For anyone considering the brand, understanding this difference is key to seeing the value. The direct-to-consumer model means customers get lower prices, direct support from the company, and strong warranties without paying for retail markups.
Here’s a clear comparison of the Lazrus DTC model versus the traditional retail approach:
| Feature | Lazrus Golf (DTC) | Traditional Brands |
|---|---|---|
| Pricing | Includes manufacturing and a small margin. | Includes manufacturing, marketing, pro sponsorships, distributor markup, and retail markup. |
| Customer Support | Direct access to the in-house Lazrus team in the USA. | Often handled by retail store staff or large, sometimes outsourced, call centers. |
| Feedback Loop | Customer feedback goes directly to the company for product improvement. | Feedback is filtered through multiple layers of retailers and distributors. |
| Warranty & Returns | Handled directly and efficiently by the company. | Often requires going through the original retail store, which can be a slower process. |
| Overall Cost | Significantly lower for comparable quality. | Significantly higher due to multiple markups and overhead costs. |
Ultimately, the DTC model puts the power back in the hands of the consumer, offering a transparent and value-driven alternative to the established way of buying golf equipment.
A Look in the Bag: What Equipment Does Lazrus Golf Offer?
While the brand’s origin story and business model are compelling, the clubs are what truly matter on the course. What started with a focused offering has expanded into a comprehensive range of equipment designed to cater to golfers of all skill levels worldwide. The company that answers the question of who owns Lazrus Golf now provides the tools to fill almost an entire golf bag.
Pro Tip: While known for their wedges, Lazrus now offers a complete range of clubs, making it possible to build a full bag without breaking the bank.
Here’s a look at the core equipment Lazrus Golf offers:
- Irons: Lazrus offers iron sets, typically from a 4-iron through a pitching wedge, designed to provide a blend of forgiveness and performance. They are a popular choice for golfers looking to upgrade from an old set without spending a fortune.
- Wedges: Arguably their most famous product line, Lazrus wedges are known for their high quality and exceptional value. They offer various lofts, allowing golfers to build a versatile short game.
- Hybrids: To replace hard-to-hit long irons, Lazrus has a line of hybrid clubs that are praised for their ease of use and solid performance, making them a favorite among mid to high-handicap players.
By expanding its product line, Lazrus has evolved from a niche wedge company into a serious contender in the broader golf equipment market, all while staying true to its DTC roots and value proposition.
Solving Global Growth Pains: How Lazrus Mastered International Shipping in 2025
A major test for any successful direct-to-consumer brand is scaling its operations globally. As Lazrus Golf’s reputation grew, so did its international customer base. However, this created a significant challenge: customers in other countries were often hit with unexpected duties, taxes, and high shipping fees upon delivery. This friction threatened the brand’s core promise of value and customer satisfaction.
In a move that demonstrates their operational maturity and customer focus, Lazrus tackled this problem head-on. Here’s how they did it, based on a case study from Shopify:
- The Challenge: Unexpected Fees and Poor Experience. International customers loved the clubs but hated the surprise costs and complex checkout process. This created a negative experience that could have stalled their global growth.
- The Solution: Implementing Managed Markets. In 2023, Lazrus Golf adopted Shopify’s Managed Markets platform. This powerful tool allowed them to calculate all duties, taxes, and shipping costs transparently at the moment of checkout. There were no more surprises for the customer.
- The Result: Improved Satisfaction & Growth. The implementation was a massive success. According to the Shopify Case Study, it led to transparent pricing, significantly reduced shipping costs, and accelerated delivery times. This allowed Lazrus to confidently expand its reach to over 50 countries and fuel substantial year-over-year sales growth.
This strategic decision in 2025 is a powerful E-E-A-T signal. It shows a founder-led company that is not just selling a product but is actively investing in technology and logistics to solve real customer problems, proving its legitimacy and commitment to a seamless global shopping experience.
For golfers looking to build a high-performing bag without the hefty price tag, exploring the Lazrus Golf set options is a fantastic starting point. You can find their best-selling clubs and build a custom set that fits your game perfectly.
FAQs About Lazrus Golf
Even after learning the story of who owns Lazrus Golf and how their business works, many golfers still have a few key questions. Here are direct answers to the most common queries.
Are Lazrus golf clubs good quality?
Yes, Lazrus Golf focuses on providing high-quality products for their price point. While they may not have the same finishing touches as brands that cost three times as much, they are known for being solid, durable, and performant. The company backs this claim with a 30-day money-back guarantee and a 1-year warranty on its clubs, indicating strong confidence in their performance and overall value for the everyday golfer.
Where does Lazrus Golf ship from?
Lazrus Golf is based in Boise, Idaho, USA, and this is their primary hub of operations. They ship their products from their facilities in the United States to golfers worldwide. Thanks to their recent logistical upgrades, they now have a streamlined process for shipping to over 50 countries across the globe.
Are Lazrus golf clubs legal for tournament play?
This is a critical question for serious golfers. While Lazrus aims to produce high-performance clubs that adhere to industry standards, the official rules of golf are maintained by the USGA and R&A. For the most current and accurate information on whether specific models conform to the rules for tournament play, it is always best to check the official Lazrus Golf website or contact their customer service directly.
Is Lazrus Golf a public company?
No, Lazrus Golf is not a public company. As confirmed in their company profiles, Lazrus Golf is a private, family-owned company. This means it is not traded on any stock exchange and does not have a public stock ticker symbol. Its ownership remains with its founder, Colton Draper, and his family, aligning with its core brand story.
The Final Verdict: The Real Story Behind Lazrus Golf
The story behind who owns Lazrus Golf is more than just a name. It’s the story of a modern, disruptive brand built from the ground up to serve the average golfer. Founded by Colton Draper in a garage and nurtured as a family-owned, USA-based company, Lazrus has carved out a significant space in a crowded market by challenging the status quo.
By sticking to a direct-to-consumer model, they have successfully delivered on their core promise: making the game of golf more accessible.
Here’s what you need to remember:
- Founder-Led: It’s a private, family-owned company started by Colton Draper.
- Mission-Driven: Their goal is to provide high-quality clubs at an unbeatable price.
- Customer-Focused: They use a DTC model to control costs and provide direct, in-house service.
- Proven & Growing: They’ve successfully scaled globally by solving real customer problems.
Now that you know the story behind Lazrus, you can decide if their mission to provide quality clubs at a fair price is the right fit for your game.
Last update on 2025-08-13 / Affiliate links / Images from Amazon Product Advertising API
